At this moment in time, the fashion industry is undergoing huge change; not only with its market retail, the online world, but also with its responsibilities to its followers. As someone working in the fashion industry, it is a time for promise and potential. How companies handle and commit to the next 5 years is going to determine the entire future of fashion. The rise of the online shopping world and the GFC have catalysed together many company downfalls, but have also enabled other retailers (ASOS, The Iconic, ShopBop etc...) to become these fashion monopolies. The effect of this is a move from Haute Couture, to PrĂȘt-A-Porter in a big way and this is showcased in the current trends of the moment as well as upcoming trends. The following are standouts for me right now: Florals:
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