The Biggest Week of Online Shopping Ever.

This week began with Cyber Monday. Arguably the biggest day of online shopping in the entire year. The interesting thing about this year in particular is that it was officially the biggest day of online sales ever. IBM tracked 500 online retailers across the day and the world showing a 30% increase in sales from 2011. 
Why is Cyber Monday the biggest online day of the year? Well, it follows Black Friday. Black Friday is the massive Thanksgiving sale that happens each year in lieu of the American public holiday. It boosts sales pre-Christmas and allows people to justify a lot more readily why they should be buying (Christmas Presents, Clothes are pretty etc...). 
So what is this information saying about the fashion industry and people in general?
They are becoming more and more comfortable with the online world and less interested in poking around Westfields. 

Who Did it the Best?

Opening Ceremony (my love, my all) offered a killer sale mostly on clothing, however, once again let their international customers down with their $40 shipping (it does arrive in 48hours though).

Barney's were offering a great broad range of designer gear for 30-60%. They also gave their international customers free shipping over $200. (I may have partaken in this wonderful opportunity *cough leather pocket shirt cough*).

Urban Outfitters offered 2 for 1 deals, $5 stocking fillers etc... as well free shipping over $50.

Then the UK retailers jumped on board with The Outnet giving an extra 40% off certain categories within their ranges.

Solestruck (the best shoe site in the world ever) have the best Cyber Monday sale of all. 50% extra off all their sale product in which there are over 2000 styles. It is huge. Last year the server crashed on my friend and I and we had 4 computers on hitting refresh, panic faced and crying... yes shoes are that amazing especially when they're $70. Fortunately, all worked in our favour and I was seen to be wearing my lovely Cheap Monday boots to work today, all thanks to Solestruck's amazing sale.

So What Next?

The fashion industry is as I said before at a crossroads where they are needing to spend equal money and time getting their websites looking amazing and incredibly stylistic, offering unique deals that their own stores aren't offering etc..., however, also needing to keep their shops trendy and fashion forward as well as differentiating themselves from their competitors.

Where this leads in the near future will be incredibly interesting especially with this exponential growth in online sales. Exciting times ahead!

Barney's Co op Steal

TBA James Boot - It's Love!